CEO Spotlight: Moving from data-driven to AI-driven?

The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?

May 25, 2023

How Our New Data Dashboard Empowers Brands to Optimize Their Campaigns

We wanted to offer our clients, a new way to use data that is collected not only for online digital activations but for all types of in-person brand activations as well.

May 14, 2023

Cinco de Mayo: An Opportunity for Hispanic CPG Brands to Market to the US Consumer

The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.

May 04, 2023

Engaging Consumers Where They Play at the 2023 Yakult Marathon Events

We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.

Apr 18, 2023

Why Using Culture and Language will Help Your Brand Connect with the Hispanic Consumer

The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.

Apr 03, 2023

1st Quarter In-Person NeoSol Activations Recap

As the 1st quarter of 2023 comes to an end, we want to take a moment and reflect back on all of the brands that we have partnered with on campaigns over these last three months.

Mar 20, 2023

Top 3 Rules for Marketing to Women for International Women’s Day

Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience

Mar 06, 2023

Let’s Get the SueroX 2023 Integrated Campaign Started!

SueroX is kicking off its 2023 marketing efforts this year in Texas. Now, this is what we call a full LIVE, PLAY, & SHOP Integrated Marketing Campaign!!

Feb 22, 2023

CEO Spotlight: Using our History to Shape our Vision for 2023 and Beyond

I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.

Feb 20, 2023

Implement George Washington’s tactics to Bring Victory to your Brand Campaigns

The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.

Feb 06, 2023

Helping Brands Meet Their Winter Time Marketing Goals

One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.

Jan 22, 2023

Apply the Same Power of an NFL team brand to your 2023 Marketing Plan

What would it take for us to take your brand to the Super Bowl?

Jan 09, 2023

How NeoSol Used an Integrated Marketing Strategy to Increase Product Turnover by over 25% during a World Cup Campaign

The SueroX Team was looking to boost sales and show distributors and store chains that their product could sell! The goal was to increase product turnover by 10 - 20% at this store chain.

Dec 21, 2022

Measuring Marketing Data for Your Brand's Success

The level of relevance of the data you can collect to measure your results depends on the KPIs you focus on. Hence, they are the key to measurement.

Dec 05, 2022

Fall Breeze, Autumn Leaves & More Marketing Please

Fall has been yet another successful season of helping our clients and their consumers find each other both through in-person and online digital campaigns and often time, even a combination of both.

Nov 08, 2022

Strategies That Will Help Your Brand Reach 3 of the Top Marketing Goals

Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.

Nov 07, 2022

Top 3 Reasons to Outsource to a Marketing Agency

Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for.

Oct 03, 2022

Celebrating at the Hatch Chili Fest with Goya

We executed successful brand activations for Goya at 21 events between August and September, in 20 different cities in Southern California.

Sep 27, 2022

Introducing Cerveza Superior!

We are excited to welcome this brand as a client and to partner with Superior as they celebrate their 125th anniversary in Mexico and the introduction of their products in the U.S!

Apr 13, 2021

Road Trippin’ with SueroX

NeoSol is thrilled to announce that we will once again be partnering with the SueroX hydration beverage brand on an exciting summer campaign!

Jul 29, 2021

Marketing Strategy for the Slow Season in Business

What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?

Sep 28, 2021

The Proven Trifecta of a Successful Integrated Marketing Campaign

The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.

Apr 05, 2022

How Work-Life Balance Leads to a Superior Client Experience

Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.

Sep 12, 2022

CEO Spotlight: Connecting Brands with Consumers Using our Build, Nurture & Grow Concept

We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”

Aug 25, 2022

An Inside Look into a LIVE, PLAY, SHOP Summer with NeoSol

Have you made the best use of your brand’s marketing budget and marketing efforts over the summer months in the 3rd quarter?

Aug 08, 2022

Summer, Baseball, and Fun with Yakult!

We have been fortunate to partner with Yakult for many years. In fact, one of our favorite summer pastimes that we look forward to is being able to assist in marketing this tasty and effective brand.

Jun 07, 2022

Out of Home Marketing Cannot Be Ignored

Chances are that if you have stepped outside of your home today, you have seen some type of OOH (out-of-home advertising).

May 26, 2022

Celebra con Superior!

NeoSol continues to partner with Superior to spread the word about this iconic Mexican beer, as well as their Celebra con Superior campaign.

May 09, 2022

Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy

Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.

Apr 22, 2022

4 Essential Elements of a Winning Guerilla Marketing Campaign

The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.

May 03, 2022

CEO Spotlight: Using the Secret Recipe of the Consumer Journey to Build a Successful Marketing Campaign

When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers

May 09, 2022

Our Long-Standing Collaboration with Avocados from Mexico

Creating a strong partnership that is mutually beneficial and can survive the test of time is extremely invaluable.

Feb 11, 2022

Four Reasons The Success of Your Marketing Strategy  Depends on Having the Right Partnerships

Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff

Feb 25, 2022

Getting Reacquainted with the NeoSol Staff – Highlighting the women on our team

It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team

Mar 09, 2022

CEO Spotlight: Nurturing Your Marketing Strategy to Grow Your Business

I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life

Mar 15, 2022

Using Consumer Personas to Understand Your Ideal Buyer

Let’s talk about consumer personas and why your business should be using them.

Mar 15, 2022