The Power of Influencers in NextGen Demo Campaigns-clone-clone
A Smart Way to Amplify Your In-Store Demo Results
In-store product demos are a proven strategy to drive trial and increase sales. But what if you could amplify their impact beyond the store, creating a ripple effect of awareness, trust, and conversions?
That’s exactly what happens when you integrate influencers into your NextGen Demo Campaigns. At NeoSol, we don’t just create demos—we create multi-touchpoint experiences that connect CPG brands with Hispanic consumers where they LIVE, SHOP, and PLAY.
Why Influencers? The Data Speaks for Itself
Influencer marketing has evolved into one of the most effective digital marketing strategies, delivering a higher ROI than many traditional advertising methods. Here’s why:
☀️ High ROI – For every $1 invested in influencer marketing, brands earn an average of $5.78 in return.
☀️ Trust & Purchase Influence – 69% of consumers trust influencer recommendations, significantly impacting their buying decisions.
☀️ Gen Z & Millennials – 32% of Gen Z consumers in the U.S. have bought a product after seeing an influencer recommend it.
☀️ Brand Investment is Growing – In 2024, 14.5% of brands will spend over $500,000 on influencer marketing.
For CPG brands looking to connect with Hispanic consumers, the impact is even greater. Hispanic audiences are highly engaged on Instagram, TikTok, and WhatsApp, making influencers a trusted voice in their communities.
NeoSol's Approach: The Sarita NextGen Demo Campaign
When Sarita wanted to introduce its products to the Hispanic market, they turned to NeoSol’s NextGen Demo strategy. The campaign combined in-store activations with influencer engagement, creating an authentic, experience-driven approach.
Here’s how it worked:
✅ Live store demos – Engaging customers at the point of purchase.
✅ Influencer participation – Two Hispanic influencers visited a store where the demo campaign was live, purchased the product, and shared their experience.
✅ Digital amplification – Their content expanded brand reach far beyond the store.
🎥 Watch their experiences here:
The results?
A measurable impact on brand awareness, engagement, and sales. The influencer content reached over 16,000 potential consumers, driving significant engagement and expanding Sarita’s visibility beyond the in-store demos. One of the campaign’s reels alone generated 116 interactions, with 34% coming from new audiences, introducing the brand to fresh potential buyers. Most importantly, this engagement translated into increased store traffic and product demand, as more consumers actively searched for where to buy Sarita popsicles.
This campaign showcases how NextGen Demo Campaigns leverage influencer marketing to maximize impact, extending in-store activations into digital conversations that drive real business results.
The Business Case: Why You Need Influencer-Integrated Demos
1️⃣ Credibility Boost – Consumers trust influencers more than traditional advertising.
2️⃣ Sales Acceleration – Followers see where to buy the product in real time.
3️⃣ Extended ROI – Influencer content expands brand reach beyond the store, maximizing the impact of in-person activations.
4️⃣ Genuine Consumer Connection – Influencers create conversations, not just ads, making their recommendations feel natural and authentic.
☀️ Are you ready to amplify your demo campaign results? Let’s talk about how NeoSol can make it happen.
