The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?

The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.

We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.

The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.

As the 1st quarter of 2023 comes to an end, we want to take a moment and reflect back on all of the brands that we have partnered with on campaigns over these last three months.

Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience

I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.

The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.

One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.

What would it take for us to take your brand to the Super Bowl?

The level of relevance of the data you can collect to measure your results depends on the KPIs you focus on. Hence, they are the key to measurement.

Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.

Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for.

CHANGE. It’s inevitable. In life as it is in marketing, but more so in marketing; where every new technological advancement brings about a new marketing strategy.

It is said that every snowflake formed during the winter has its own unique pattern of crystallization.

Don’t you hate when people ask you what’s going to happen this year in marketing, as if you have 2020 vision?

Reflecting on the start of a new year, more specifically the significance of the year 2020, there is much to celebrate.

What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?

The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.

Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.

We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”

Chances are that if you have stepped outside of your home today, you have seen some type of OOH (out-of-home advertising).

Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.

The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.

When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers

Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff

It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team

I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life

Let’s talk about consumer personas and why your business should be using them.