It’s crazy to think that the end of 2022 is almost here! For NeoSol, fall has been yet another successful season of helping our clients and their consumers find each other both through in-person and online digital campaigns and often time, even a combination of both.

As we go into the final weeks of this year, we wanted to take the opportunity to look back at some of the clients that we were able to partner with this fall to bring their marketing efforts to life with our handcrafted solutions approach in which we create marketing strategies that are specific to each brand’s products, and goals.

Social Media Management

Cerveza Superior

We have been managing the social media channels for Cerveza Superior for over a year now and continue to see engagement and page growth results trending in a positive direction month after month. Utilizing a combination of audience-specific content, eye-catching graphics, fun contests, and carefully planned Facebook PPC ad campaigns we have been able to create a substantial online community for this brand. 

Read more about our partnership with Superior!

Integrated Digital & In Person Campaign

Los Altos Breast Cancer Awareness Campaign

For the month of October, we partnered with Los Altos foods on the planning and execution of various aspects of their Breast Cancer Awareness Campaign. This campaign offered free mammograms to women in various cities across California, Texas, Nevada, and Arizona. We were tasked with creating a landing page where consumers could find the campaign information including where the events were taking place and had the capability to schedule their appointments. We also made and managed a “1-800” number where consumers could call, have their questions answered, and were assisted in making appointments if needed. Consumers could access the website via a QR code that was available on social media and Los Altos “pink” products in groceries stores. 

During the mammogram screening activations, our brand ambassadors completed the booth set up with branded and promotional materials and assisted with check-in to provide each consumer with a positive and memorable experience resulting in 1,000 free mammogram screenings to in-need communities.

Read more about our partnership with Los Altos!

In-Person Events

Yakult - 2022 MCAS Miramar Air Show & FNCE 2022

Our brand ambassadors were able to help support Yakult in two fun events! The Miramar Air Show in California took place on the last weekend of September and the Food & Nutrition Conference & Expo in Orlando took place in October. For both of these events, our team was there engaging consumers, equipped with product information, and promotional materials, and offering free samples for consumers to try the product. 

Read more about our partnership with Yakult!

Experiential Events

SueroX

After wrapping up our summer integrated marketing campaign with SueroX, we continued exposing the brand to consumers at strategically targeted events in Southern California. As always, our brand ambassadors brought an experience full of excitement as they kept everyone hydrated by handing out samples of this amazing product continuing to create awareness and promote consumer engagement. 

• Fiestas Patrias
• CVS Grand Opening Event
• Dia De Los Muertos 5K
• Turkey Trot
• Numero Uno Grocery Store Demos

Read more about our partnership with SueroX!

Demonstrations & Community-Based Marketing

Goya - Olive Crest The Food Industry Fair Open House

This brand activation was one of a kind as it was not available for the general public to attend but allowed brands to connect with various managers of grocery stores where their products could be sold. It took place at the Northgate Markets Soccer Field in Orange County. For Goya, we transported the materials needed for the booth set up and the product sampling for the day, Our product demonstrators, offered full-sized portions of their delicious coconut water for everyone to try. Although we have done many demos and events for Goya, we always take special pride in making sure each one is a one-of-a-kind experience for consumers. 

Read more about our partnership with Goya!

In-Store Demonstrations & Contests

Ducal - World Cup Campaign

In a partnership with Ducal, our demonstrators were in 80 Vallarta and Northgate grocery stores throughout the months of October and November in Southern California promoting Limited Edition World Cup themed bean cans with Germany, Mexico, Argentina, and Spain Flags. Our demonstrators took the opportunity to demonstrate to consumers how to prepare the beans and handed them a sample to try while engaging the consumer and building a lasting emotional connection.

In-Store Cooking Demonstrations

Maseca

Masecan Antojitos Instant Corn Masa is so versatile! It is great for making a variety of different appetizers such as empanadas and flautas and this was shown to consumers as our product demonstrators performed cooking demonstrations of gorditas con queso in over 80 grocery stores across Southern California, Las Vegas and Arizona.

Merchandising

Avocados from Mexico - World Cup Guackeepers Campaign

This merchandising campaign was spread over the month of November where we visited Stater Brothers stores in Southern California to set up various bins of Avocados from Mexico’s newest campaign. Our merchandisers took care to place the bins in the most optimal spots in the grocery stores while ensuring that they were full and the promotional materials were able to be read by consumers, 

Read more about our partnership with Avocados from Mexico!

Also read:

The Proven Trifecta of a Successful Integrated Marketing Campaign

An Inside Look into a LIVE, PLAY, SHOP Summer with NeoSol

This article was written by Angelica De La Rocha