NeoSol's Flavorful Collab with Goya at Tustin Street Fair & Chili Cook-off

Jun 11, 2024

Imagine strolling through the Tustin Street Fair & Chili Cook-off, where every spoonful of chili tells a flavorful tale of Goya's Premium Beans. NeoSol was the secret sauce behind the scenes, ensuring those donated beans made it to the right hands, crafting, printing, and distributing eye-catching signage in contestant stands sharing that the chili is made with Goya’s beans, and orchestrating the lively Goya booth with trained and uniformed brand ambassadors featuring a fun spinning wheel for some online buzz.

But wait, there's more! NeoSol's PR game was on fire, putting Goya's logo on the city’s water bills to generate expectation before the actual Fair, and having a Goya representative as a chili judge in the contest. It's all about creating a memorable experience in this community outreach event that is a perfect match for Goya’s values and culture for the brand marketing team, event organizers, chili-cooking participants, and hungry visitors.

What sets NeoSol apart in the world of CPG marketing to the Hispanic market in the US isn't just the creative approach to enhancing visibility and connection with customers; it's our 18-year expertise and event savvy. We take care of all the logistics, from selecting the right events to designing assets like uniforms, signage, and digital spinning wheels. Our dedicated team represents your brand authentically, ensuring a memorable interaction with consumers.

Our work doesn't end when the event does. We make sure to extend the benefits of events such as this one for our customers. How? In this case, we provide detailed reports and analysis, including data on the number of samples received by Goya’s booth visitors, feedback from consumers, and the number of e-mails collected through the digital brand activations, which, by the way, have doubled the consumer database for Goya since the spinning wheel was implemented. We created the opportunity for Goya to stay connected with their audience even after the in-person event finished.

Count on NeoSol's expert and dedicated team to handle the many tasks involved in engaging with your target consumers at in-person events like this. We can craft an integrated activation campaign tailored to your specific audience, just in time to capitalize on the upcoming summer events where your CPG products can shine. What's more, we can seamlessly integrate this with a digital service to foster long-lasting relationships that will entice those leads to keep coming back for more of what your brand has to offer.

Ready to turn your brand into a flavor sensation? Let's turn up the heat for your brand together!

Latinos make up 20% of the U.S. population and their GDP grows 2.6x more than non-Latinos. We know your CPG brand has a real opportunity in this market.

That is why we have created "Winning Over the Evolving Hispanic Market: A 2024 Strategy Guide for CPG Brands". It contains key features that NeoSol's market research team collected for our own brand activations.

⬇️Download the 2024 Strategy Guide for CPG Brands⬇️ and use winning strategies right from our playbook to transform your brand’s marketing approach. Gain brand awareness and ultimately increase your sales in the Hispanic market during 2024