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Helping Brands Meet Their Winter Time Marketing Goals

Jan 22, 2023


One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.

With handcrafted Brand Activations, potential customers experience the essence of the brand with fun activities, tasty sampling, and memorable moments during the Winter Season. These activations can be done as stand-alone activations or as part of an overall integrated marketing plan.

Just as we have created loyalty and awareness for other brands, yours too can be at the top of the mind of your desired audience with activations such as these:


A WORLD CUP-THEMED CAMPAIGN THAT INCREASED SALES AND EXCITEMENT!

This winter we wrapped up our SueroX and Numero Uno weekend activations that kicked off in the fall surrounding the World Cup theme. Our teams drove excitement and engagement with consumers to bring awareness and build loyalty to consumers for the SueroX brand with engaging games, prizes, and more!

Click on the Link Below for More Specific on the Results of this Campaign:

SueroX World Cup Campaign Details to Increase Store Sales

HAVING FUN WITH CONSUMERS AT THE ARIZONA TAMALE FESTIVAL

Our engaging team of demonstrators sampled Maseca Antojitos at the Arizona Tamale Festival in December providing over 200 samples of mini empanadas de queso. This showcased a great use of the product for these consumers and they got to take home a reusable shopping bag that will be a consistent reminder of their interaction with the brand.


INTRODUCING PRODUCTS TO SHOPPERS 

Our Goya Ralphs Grand Re-Opening events are taking place December - February and they have already been a huge success sampling Coconut Water and Plantain Chips.


Our team was there two weekends in December and sampled/reached 500+ consumers creating a significant presence for the Goya brand at these events.


DEMONSTRATING A FUN & DELICIOUS WAY TO USE A PRODUCT

Maseca Antojitos cooking demonstrations took place throughout Southern California including Los Angeles, Inland Empire, and San Diego with 40 separate demonstrations.

Our demonstrators sampled mini empanadas de queso showing consumers a great way to use the product and increasng sales at each of these store locations!



INTERACTIVE GAMES WITH PRIZES

Our team provided the opportunity for consumers to spin the prize wheel to win Ducal-branded mini lunch bag coolers and beach chairs along with other giveaways. Promotional items can provide many benefits to brands including Increased Brand Recognition & Loyalty & Retention. Check out these stats:

  • 85% of consumers buy a product from the brand after receiving a promotional product
  • 89% of people who received a promotional item in the last 24 months remember the name of the company
  • 50% of people use promotional products daily