LATEST Client Update

Engaging Consumers Where They Play at the 2023 Yakult Marathon Events

Apr 18, 2023

As the weather slowly begins to change and more events start to pop up we can’t help but get excited about supporting our clients to reach more of their target consumers and meet their goals through real-world events. This is the case with our client, Yakult, who has reached out to us many times over the years and for many types of events. 

This year, we are helping Yakult staff several Marathon events in Portland, Boston, Salt Lake City, and Ogden between March and May. We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers. 


By providing samples to consumers, Yakult has the opportunity to show marathon runners how they can benefit from drinking this probiotic after their daily workouts. This is exactly why we love to meet consumers where they PLAY.


Yakult 2023 Marathon Events


  • Portland, OR -  Shamrock Marathon in March


  • Boston, MA - Marathon Expo in April


  • Salt Lake City, UT - Marathon in April


  • Ogden, UT  - Marathon in May


In addition to all the fun marathon events that are coming up, we are also starting the 2023 Angel’s Game campaign this month with Yakult in which we send our Brand Ambassadors to the Angel’s Stadium in Anaheim where they can engage consumers and sample those little bottles of delicious Yakult. 


Learn more about our partnership with Yakult and this fun campaign by reading this article: Summer, Baseball, and Fun with Yakult!


We are excited to see what else 2023 has in store for us and our partnership with Yakult!