Embracing the Spirit of Giving Through Cause Marketing

Dec 21, 2023

As the air is filled with the magic and joy of the holiday season, generosity and compassion shine brighter than ever. The celebration seamlessly blends with a willingness to show kindness and give back to those in need. This spirit of giving presents a unique opportunity for brands to engage in cause marketing and make a meaningful impact on their audience.

At NeoSol, we firmly believe in harnessing this power to create a strong connection. By aligning your brand with a purpose that resonates with your Hispanic customers during this festive season, you can tap into their true desire for social change and charitable principles.

One inspiring example of cause marketing in action is our partnership with Goya Cares. Combining NeoSol’s PR work with integrated marketing activations, Goya donated 500 bags filled with delicious Goya products to the Eastmont Community Center in East LA, collaborating with the NBC Telemundo Annual Help for the Hungry Campaign.

By sponsoring this event, Goya not only provided much-needed financial support for the NGO beneficiaries but also served as a platform to raise awareness and bring hope to those less fortunate during this special time of year. By finding the right opportunity for Goya, we were able to amplify their brand awareness while making the holiday season brighter for many.

This is the valuable principle of cause marketing. Leveraging your brand's influence to make a real impact on the issues that matter most during this time of year not only benefits your business with positive and massive visibility but also contributes to the greater good.

We invite you to join us in embracing the spirit of giving that this season ignites. By partnering with NeoSol, you can unlock new opportunities to elevate your brand and make a real impact on the issues that matter during special times like Christmas, but also throughout the year.

Are you ready to take action now and let your brand be a force for positive change?

By fostering loyalty and positive positioning with your Hispanic audience while increasing sales as sponsors of a cause that inspires them to make a purchase, you can create a lasting impact.

Winning Over the Evolving Hispanic Market: A 2024 Strategy Guide for CPG Brands

Latinos make up 20% of the U.S. population and their GDP grows 2.6x more than non-Latinos. We know your CPG brand has a real opportunity in this market.

That is why we have created "Winning Over the Evolving Hispanic Market: A 2024 Strategy Guide for CPG Brands". It contains key features that NeoSol's market research team collected for our own brand activations.

⬇️Download the 2024 Strategy Guide for CPG Brands⬇️ and use winning strategies right from our playbook to transform your brand’s marketing approach. Gain brand awareness and ultimately increase your sales in the Hispanic market during 2024.