5 Questions We Guide You to Answer About Your Brand When Creating a Marketing Strategy
NeoSol has been in business for 18 years now. With time comes experience and one thing that we have learned is that each client’s needs are unique, may change over time, and are based on a specific goal of a campaign.
We set the groundwork for building unique & Handcrafted Marketing Solutions for our clients by answering some key questions. The answers to these questions help us determine how to best serve our clients and how to help them figure out the goals for their brands.
To develop a successful marketing strategy, we will lead you through answering these five crucial questions regarding your brand.
1. WHAT IS YOUR MAIN OBJECTIVE DURING THIS CAMPAIGN?
When setting goals you need to consider long-term and short-term goals that you want to accomplish. Setting campaign-specific goals allows us to help clients decide what elements to include in their marketing campaigns.
2. WHO IS YOUR TARGET CONSUMER?
Determining who your target consumer is goes beyond the simple answer as to who is purchasing your products. We encourage our clients to establish who their "ideal" consumer is to reach an even bigger audience.
3. HOW WILL YOU MEASURE RESULTS?
The straightforward way to measure results is by looking at the increase in revenue that your strategy produces. However, when you decide what your main objective is, it gives you more options on what KPIs to track. Using KPIs (Key Performance Indicators) helps our clients measure success in other areas besides total sales.
4. WHAT IS YOUR TIMEFRAME?
Establish when you want to begin your digital strategy and when you will come back and reassess. As the digital marketing world continues to evolve, it is important to update your digital strategy as needed.
5. WHAT IS YOUR BUDGET?
Your budget will determine how big, long, and how many elements you can include in your marketing strategy. A budget also helps to keep each campaign on track and allows us to determine how to get the best return on investment for our clients.