Accessing Data-Driven Insights Made Easy for Integrated Brand Activation
Hosting an in-person brand activation that captivates attendees and provides valuable insights to enhance marketing efforts is a top priority for every marketer.
NeoSol's Flavorful Collab with Goya at Tustin Street Fair & Chili Cook-off
Imagine strolling through the Tustin Street Fair & Chili Cook-off, where every spoonful of chili tells a flavorful tale of Goya's Premium Beans
Six Ways Outsourcing to An Experienced Marketing Agency Will Save You Time
Time is a precious asset in today's fast-paced business environment.
Celebrating Together! Cinco de Mayo a Fiesta for All in the U.S.
Over the past week, Goya Foods has been connecting with their core consumers where they PLAY at celebrations taking place in Southern California.
Yakult is on Deck Showcasing the Benefits of a Niche Marketing Strategy
Yakult is once again making a strong presence at baseball games this season, reminding sports fans of the benefits of their probiotic product
5 Reasons Integrated Marketing Campaigns Spark Savings
When an integrated marketing campaign maintains consistent brand messaging across traditional and digital channels,
An Integrated Marketing Campaign for Every Stage in Your Brand Life Path
A marketing campaign is a strategic effort aimed at promoting a specific CPG product or brand
Mastering the Marketing Puzzle: Integration for a Strong Brand with Time and Money Savings
Building a solid and relevant brand image for the Hispanic community requires a strategic approach, like assembling a puzzle. Every marketing effort must align to form a compelling brand narrative.
Seize the American Dream With NeoSol’s Roadmap for Latin American Brands
In-person interactions have a powerful impact on brands, allowing them to establish meaningful and engaging connections with potential customers
Forge Meaningful Relationships With the Hispanic Market Throughout the Calendar
In-person interactions have a powerful impact on brands, allowing them to establish meaningful and engaging connections with potential customers
Add a Digital Component to your In-Person Activations & Maximize Your Marketing Spend
In-person interactions have a powerful impact on brands, allowing them to establish meaningful and engaging connections with potential customers
A 7-Step Roadmap for an Integrated Marketing Plan for Q1 2024
Unveiling a new year often brings renewed opportunities, one of which is the significant potential of engaging with the US Hispanic market.
Embracing the Spirit of Giving Through Cause Marketing
As the air is filled with the magic and joy of the holiday season, generosity and compassion shine brighter than ever.
10 Critical KPIs that Will Illuminate Your Path to Success in the Hispanic Market in 2024
The dawn of 2024 beckons CPG brands with untapped opportunities, especially when marketing to the ever-growing and dynamic Hispanic market in the U.S.
Thanksgiving is coming, get your brand invited to Hispanic homes
Día de Acción de Gracias or Día de Dar Gracias are the Spanish names for which the celebration of Thanksgiving is known to Hispanics in the U.S.
When the dead come to connect your brand with Hispanics
Halloween and Día de Muertos hold a different cultural meaning for Hispanic in the US.
Hispanic Brands into Consumer Hands
For Hispanic Heritage Month, we wanted to highlight some of the Hispanic brands that we work with and the products that we help to place into Hispanic consumer’s hands.
Steve Jobs - A Bright Marketing Legacy
This week marks the 12th anniversary of Steve Jobs’ death, but he still is (and will always be) an ever-present figure for his contribution to marketing.
3rd Quarter Stats are in - the Numbers Speak for Themselves!
Since the start of the 3rd quarter of 2023 in July, we have connected our client’s brands & products with over 80 thousand consumers throughout the US.
4 Ways to Share Value & Benefits of your CPG Product
Here are four ways our team shares the benefits (not just the features) of the brands we partner with that you can apply or use as inspiration for your products:
5 Questions We Guide You to Answer About Your Brand When Creating a Marketing Strategy
To develop a successful marketing strategy, we will lead you through answering these five crucial questions regarding your brand.
Building Loyalty with the Goya Consumer One Memorable Moment at a Time
Based on how many samples have been given out during these events, our demonstrators have engaged with over one consumer per minute.
Providing Consumers a Refreshing Experience: Our Integrated Summer Staycation Campaign for Naturas Nectars
Delivering results for Naturas Nectar with an integrated marketing campaign.
NeoSol Marketing attends International Dairy Deli Bakery Association Show!
Marketing to Hispanic consumers doesn't have to be cheesy!
NeoSol Marketing: Unveiling our New Tagline & Focus
We will offer tailor-made integrated and combined digital and experiential marketing campaigns that connect CPG companies with the US Hispanic target customers where they LIVE, SHOP, and PLAY.
CEO Spotlight: Moving from data-driven to AI-driven?
The success of a campaign depends on understanding and connecting with consumers at all levels through the many channels where they interact with the product. Can AI do this?
How Our New Data Dashboard Empowers Brands to Optimize Their Campaigns
We wanted to offer our clients, a new way to use data that is collected not only for online digital activations but for all types of in-person brand activations as well.
Cinco de Mayo: An Opportunity for Hispanic CPG Brands to Market to the US Consumer
The Cinco de Mayo holiday is an opportune time or gateway for Hispanic brands, which typically may have only been consumed by Hispanic consumers, to be introduced to the general US consumer.
Engaging Consumers Where They Play at the 2023 Yakult Marathon Events
We take pride in being able to send reliable, outgoing, and approachable Brand Ambassadors that can share product knowledge as they sample the product and engage consumers.
Why Using Culture and Language will Help Your Brand Connect with the Hispanic Consumer
The biggest challenge that brands face when trying to reach the Hispanic consumer is the language and cultural diversity within this minority.
1st Quarter In-Person NeoSol Activations Recap
As the 1st quarter of 2023 comes to an end, we want to take a moment and reflect back on all of the brands that we have partnered with on campaigns over these last three months.
Top 3 Rules for Marketing to Women for International Women’s Day
Here are our top 3 rules when handcrafting a marketing strategy for women: 1. Be aware of language 2. Stay away from stereotypes 3. Empower your audience
Let’s Get the SueroX 2023 Integrated Campaign Started!
SueroX is kicking off its 2023 marketing efforts this year in Texas. Now, this is what we call a full LIVE, PLAY, & SHOP Integrated Marketing Campaign!!
CEO Spotlight: Using our History to Shape our Vision for 2023 and Beyond
I founded NeoSol Marketing when I identified a void in the Hispanic marketing and promotions arena. There were no professional services offered to reach the Hispanic Market properly in 2004.
Implement George Washington’s tactics to Bring Victory to your Brand Campaigns
The assumptions based on “gut” feelings must stand down to make way for the quantifiable facts for your Integrated Marketing plan.
Helping Brands Meet Their Winter Time Marketing Goals
One of NeoSol’s expertise is to engage with consumers of brands with creative tactics in the places where they SHOP.
Apply the Same Power of an NFL team brand to your 2023 Marketing Plan
What would it take for us to take your brand to the Super Bowl?
How NeoSol Used an Integrated Marketing Strategy to Increase Product Turnover by over 25% during a World Cup Campaign
The SueroX Team was looking to boost sales and show distributors and store chains that their product could sell! The goal was to increase product turnover by 10 - 20% at this store chain.
Measuring Marketing Data for Your Brand's Success
The level of relevance of the data you can collect to measure your results depends on the KPIs you focus on. Hence, they are the key to measurement.
Fall Breeze, Autumn Leaves & More Marketing Please
Fall has been yet another successful season of helping our clients and their consumers find each other both through in-person and online digital campaigns and often time, even a combination of both.
Strategies That Will Help Your Brand Reach 3 of the Top Marketing Goals
Those who set written goals for their marketing initiatives are 33% more successful in achieving their goals than those who don't.
Top 3 Reasons to Outsource to a Marketing Agency
Whether your brand is growing, you want to reach more of your target audience, or a different demographic of consumers, outsourcing can be the solution that you are looking for.
Celebrating at the Hatch Chili Fest with Goya
We executed successful brand activations for Goya at 21 events between August and September, in 20 different cities in Southern California.
Introducing Cerveza Superior!
We are excited to welcome this brand as a client and to partner with Superior as they celebrate their 125th anniversary in Mexico and the introduction of their products in the U.S!
Road Trippin’ with SueroX
NeoSol is thrilled to announce that we will once again be partnering with the SueroX hydration beverage brand on an exciting summer campaign!
Marketing Strategy for the Slow Season in Business
What type of marketing tactics should you have in place that will help your business consistently attract new future clients and ensure you have any overall marketing strategy?
The Proven Trifecta of a Successful Integrated Marketing Campaign
The integrated approach that we call “LIVE, PLAY, SHOP” allows our clients to build connections with consumers at various stages of their purchasing journey.
How Work-Life Balance Leads to a Superior Client Experience
Today’s hustle culture makes it difficult to reach work-life balance. However, learning to maintain a balance between one’s professional and personal life reaps amazing benefits for everyone involved.
CEO Spotlight: Connecting Brands with Consumers Using our Build, Nurture & Grow Concept
We are social animals, we’ve known this for more than 2000 years when Aristotle said: “Man is by nature a social animal.”
An Inside Look into a LIVE, PLAY, SHOP Summer with NeoSol
Have you made the best use of your brand’s marketing budget and marketing efforts over the summer months in the 3rd quarter?
Summer, Baseball, and Fun with Yakult!
We have been fortunate to partner with Yakult for many years. In fact, one of our favorite summer pastimes that we look forward to is being able to assist in marketing this tasty and effective brand.
Out of Home Marketing Cannot Be Ignored
Chances are that if you have stepped outside of your home today, you have seen some type of OOH (out-of-home advertising).
Celebra con Superior!
NeoSol continues to partner with Superior to spread the word about this iconic Mexican beer, as well as their Celebra con Superior campaign.
Generate Sales for Your CPG Brand with an E-Mail Marketing Strategy
Having an e-mail marketing strategy in place for your CPG brand is crucial in taking the next step to drive awareness, consideration, & sales with your consumers.
4 Essential Elements of a Winning Guerilla Marketing Campaign
The main purpose of a Guerilla Marketing campaign can vary anywhere from creating brand excitement or brand awareness, to reaching a brand’s target consumer.
CEO Spotlight: Using the Secret Recipe of the Consumer Journey to Build a Successful Marketing Campaign
When preparing for a new product launch or a seasonal campaign, all marketers put on their thinking hats and really focus on what’s best for the brand and the best way to attract consumers
Our Long-Standing Collaboration with Avocados from Mexico
Creating a strong partnership that is mutually beneficial and can survive the test of time is extremely invaluable.
Four Reasons The Success of Your Marketing Strategy Depends on Having the Right Partnerships
Many small businesses take care of planning and executing their marketing strategies within their team, however depending on your industry, size of your company, and the skills of your staff
Getting Reacquainted with the NeoSol Staff – Highlighting the women on our team
It is easy to find inspiration from amazing and strong women in everyday life and the same can be said about the women that we have on the NeoSol team
CEO Spotlight: Nurturing Your Marketing Strategy to Grow Your Business
I’d be lying if I said I have a green thumb, I’m lucky when something other than succulents grows and thrives, but I keep trying to have greenery in my life
Using Consumer Personas to Understand Your Ideal Buyer
Let’s talk about consumer personas and why your business should be using them.