Yakult is on Deck Showcasing the Benefits of a Niche Marketing Strategy

Baseball Season has officially begun and Yakult is ready to hit another home run!

Yakult is once again making a strong presence at baseball games this season, reminding sports fans of the benefits of their probiotic product after indulging in ballpark favorites like nachos, hotdogs, peanuts, and crackerjacks.

The experienced and knowledgeable team of brand ambassadors sharing the benefits of Yakult’s probiotics.

The brand has successfully connected with consumers by highlighting the valuable benefits of its product and focusing on in-person activations at key sporting events, particularly baseball games and marathons.

Angel fans are excited to experience the benefits of Yakult firsthand

This targeted marketing approach sets Yakult apart from competitors and allows them to engage with their niche audience effectively generating interest in purchasing the product and ultimately driving profitability. By analyzing competitors and focusing on who they want as their target audience, Yakult strategically positions themselves where their potential buyers are, showcasing the advantages of their product at point-of-use moments.

This year, just as we have for the past 13 years, NeoSol is once again proud to stand by Yakult, orchestrating and overseeing every event, and carefully curating a team of ambassadors to represent their brand to showcase Yakult’s shared passion for the sports their consumers love. This ongoing privilege is one we hold in high regard, as we consistently strive to maintain this trust with consistency, passion, and a steadfast focus on Yakult's best interests.

Through strategic participation in 2024 Health Expos, Marathons, and baseball game samplings, Yakult continues to place its product directly in the hands of consumers, solidifying its position as a savvy player in the marketplace.

Yakult is a brand that knows how to play ball in the marketplace!

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Latinos make up 20% of the U.S. population and their GDP grows 2.6x more than non-Latinos. We know your CPG brand has a real opportunity in this market.

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