El Mundo Esta Cambiando: Is Your Brand Ready?

Mar 27, 2020

If we took a step in time, we would go about our daily routine of going into the office or job site, meeting with clients and colleagues, going to the gym post-work before then walking into a fully stocked supermarket for weekly groceries. However, today, most of working America will hop online and stay there as they work from home, complete virtual workouts, and order their groceries online. Although many CPG brands feel caught in a whirlwind through this global transition into the digital space, we here at NeoSol feel more optimistic as we see the beginnings of a communicative utopia where we will be able to connect with all by way of the internet. The question then remains: is YOUR brand prepared with a strategy that can change with the world?

Since our inception, we have prided ourselves on doing just that for our clients: adapting their strategy while maintaining their vision. With over 30 years of combined experience in multicultural marketing, our team has the knowledge to help brands navigate industry changes while maintaining ROI goals.

In fact, we have grown esteemed multicultural brands including Goya, Yakult, Avocados from Mexico, Topo Chico, and Electrolit (to name a few) through services that range from Market Research and Strategy to Guerilla Marketing and Digital Community Engagement. 

Today, multi-cultural ethnicities consume the most digital content and have $3.8 trillion in buying power in the United States alone! Now pair those facts with our Handcrafted Approach, and rest assured that we will work with you so that your brand maintains its relevance with your consumers. Despite the lack of personal interaction with your brand, our digital services will allow our consumer following the chance to connect through relatable and shareable content, daily social media posts, paid ads, and more. From understanding your brand’s vision to executing a digital campaign that will increase brand awareness and loyalty, we always deliver.

The only thing left to do is for you to contact us today to ask how we can help your brand evolve. 

This article was written by Tatiana Rodriguez