Connect to Latinos with Authentic Activations that Drive ROI, and Why Hispanic Heritage Month Matters
Hispanic consumers represent a large and growing share of the United States. Thoughtful, year-round engagement grounded in culture creates trust, trial, and long-term loyalty.
What meaningful connection looks like:
- Lead with cultural fluency. Do not just translate. Reflect real family dynamics, foods, values, and community pride in copy, visuals, and casting.
- Meet people where they watch and shop. Hispanic audiences now spend a larger share of TV time on streaming than the U.S. average, so plan for mobile and CTV, then connect those efforts to in-store moments.
- Think long term. The Hispanic population is comparatively young, which means early discovery and good first experiences can compound into multi-year loyalty.
- Bridge physical and digital. NeoSol’s NextGen Demo Programs pair in-store product sampling with QR-enabled games or offers, SMS or email opt-ins, and measurable follow-ups that turn trial into repeat purchase.
Why Hispanic Heritage Month matters
National Hispanic Heritage Month runs from September 15 to October 15. The dates align with independence anniversaries across Central America and Mexico, and the observance grew from a week in 1968 to a month in 1988. For brands, this is an educational window to celebrate contributions, elevate community voices, and demonstrate an ongoing commitment. Use it to spotlight employees, support local events, and share resources. Avoid token gestures. Authenticity during the month should match how you show up the other eleven months.
Your 30-day plan for Latino consumer engagement
- Prioritize retail doors and community events with strong Hispanic traffic, then activate tasting with trained brand ambassadors.
- Add QR, SMS, or social follow-ups so the relationship continues after the demo.
- Align media and measurement across streaming, social, and store. Track scans, sign-ups, store-level lifts, and repeat purchase.
- Use Heritage Month to listen and learn. Keep the momentum going with consistent presence after October.
Looking for ideas tailored to your category and retail partners?
We’ll build a NextGen Demo plan that connects your brand with Hispanic consumers and delivers measurable results in your dashboard. Stay updated with insights that matter.
